Tesla is synonymous with success and technology, agreement, but why only Tesla is able to get huge benefits by putting on the market a battery electric vehicle?. This is the question that Dan Akerson, Chief Executive Officer of General Motors, is made for a long, long, long time; why he has decided to create a group whose mission will be to analyse wrong with its product strategy and what work you so well to competition as it is the case of Tesla.
What failure in General Motors and in turn does as well in Tesla?The Tesla Model S sell many more units than Chevrolet Volt or Nissan Leaf over recent months, and that we are talking about an electric limousine batteries posed a substantial outlay extra, twice the price of a Volt in the us.UU. The underlying idea that sustains the concern of General Motors is not more than fear to repeat the mistakes of the past, fears that look like shadows of not so many years ago can return to knock on the door of GM if they fail to give the technological success formula.
After the rescue of General Motors, the manufacturer discovered that the culture of the engine should evolve towards technology and innovation. Under that umbrella, the Volt project which currently feeds the Chevrolet Volt and will serve as a starting point for the Cadillac ELRwas born. The concept is simple in this project, to offer the best of two worlds to destroy the market based on efficiency and real usage possibilities without limits imposed by the current evolution of the technology.
The result? General Motors does not sell the sufficient Chevrolet Volt or Opel Ampera to talk about success in its commitment. The main problem is none other than a high price for the offered model and a technology that beyond the 100% electric operation is not as efficient as that should. The project calls for an evolution of the original idea since it hit the market and showed that the implementation of its motor gasoline dinamitaba their high doses of Ecology with consumption above the 7 l / 100 km.
If we look at Tesla, the manufacturer has managed to create a brand image that General Motors has not been or known how to sell. Tesla is pure technology, the manufacturer has become a hallmark of how selling innovation in the market, and hence has managed to extract a product able to see battery electric propulsion as a real alternative to the classical mobility: Tesla Model S.
The Tesla Model S offers quality dimensions similar to firms such as BMW, Mercedes-Benz, Lexus, etc. Its strongest point, however, is that he has understood that autonomy-based high capacity battery should be the formula with which sell electromobility. He also managed to reduce to minimum the fears by lack of infrastructure for recharging or battery life.
Tesla covers all risk models accumulator, offers exclusive rapid recharge infrastructure with supplies of autonomy at the rate of 240 Km every 30 minutes connected and, in addition, has just launched a battery Exchange serviceso that customers can fully restore their autonomy with the use of only 90 seconds. The rest of the Model S is not more than technology and designs applied on the basis of the philosophy of the manufacturer, no more, no less.
Do not think to be wrong if I say that Tesla secret does not lie in offering a technology years light from other manufacturers, but in the supply of a product designed for the needs of a client seeking image of brand, loyalty and technology services.
Source: Bloomberg via Autoblog
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